About Us
Establishment - 1975
Our parent company, Well Fung Trading Company, was established in 1975 and is dedicated to shoe production, export, wholesale and brand agency. It has been rooted in Hong Kong for 40 years. Currently, Well Fung has offices in Hong Kong, Japan, and the United States for import, export, and distribution business.
Early Days
In the early days, Well Fung established a shoe factory in the mainland for production and foreign trade. It mainly produced canvas shoes (most familiar to Hong Kong people as "white rice fish"), and became one of the three major canvas shoe agents in Guangdong, exporting trade to all over the world.
Products
Later, it gradually focused on workers' work shoes. The products were mainly designed for various working environments in Hong Kong. They were made to be durable and easy to wear, affordable, highly comfortable (with a wide last and easy to wear), lightweight and wear-resistant, and popular-style workers' shoes and boots for various industries. user.
Online Expansion - 2015
In recent years, Well Fung has been determined to expand the Hong Kong market, and in 2015, Well Fong Footwear Co., Ltd. (the company) was established to develop online businesses, such as online platform suppliers, opening online stores and FACEBOOK, etc., to attract more business opportunities.
Partnership with anello - Jan 2016
Well Fong established Well Fong Trading Co., Ltd. in Tokyo, Japan to develop the Japanese shoe market. By chance, it became the distributor of brand products in Hong Kong and the United States for the Japanese trendy bag brand anello.
Partnership with Vic & Charming - Jul 2016
Well Fong cooperated with the famous Japanese footwear brand Vic & Charming and successfully introduced the brand Vic & Charming's men's and women's rain boots to the Hong Kong market.
HKRMA No Fakes Pledge - May 2018
Wellfong.com obtained the genuine product mark from the Hong Kong Retail Industry Association, allowing customers to purchase products of various brands in our store with greater peace of mind.
Successfully passed EU and international standard tests
In order to allow enterprises and users to purchase and purchase Well Fung products with peace of mind, Well Fung continues to work hard to obtain relevant test approvals for its products. The products that have passed the test are as follows:
May 2023
Well Fong's FAST brand labor boots successfully passed the EU and international standard test: BS EN ISO 20347: 2012 OB SRA and obtained the "Hong Kong Safety Mark" certification issued by the Hong Kong Certification Center, proving that the product complies with relevant safety standards standard.
January 2018
Well Fung's FAST brand labor safety rubber boots successfully passed the EU and international standard test: BS EN ISO 20345: 2004 S5 and obtained the "Hong Kong Safety Mark" certification issued by the Hong Kong Certification Center, proving that the product complies with relevant safety standards. .
September 2017
Well Fong's TOURIST brand kitchen shoe series successfully passed the EU certification, complied with Hong Kong requirements, and passed the anti-slip test (SRA) of the Hong Kong Standards and Certification Center. (Test report number: DT17100407)
September 2017
Well Fong's arriba brand chef shoe series in Taiwan successfully passed the EU certification, complied with Hong Kong requirements, and passed the anti-slip test (SRA) of the Hong Kong Standards and Certification Center. (Test report number: DT17100407)
We Aim To:
High-quality
Continue to provide Hong Kong and Asian markets with high-quality footwear products from different countries (labor non-slip shoes, chef shoes, sports shoes, water boots, safety shoes, safety boots, sandals and cloth shoes, etc.);
BF Sole brand
Let its general agent Korean trendy women's shoe brand BF Sole become one of the best-selling brands in Hong Kong;
arriba brand
Let its general agent, Taiwan's famous chef shoe brand arriba, become one of the best-selling brands in Hong Kong;
fast brand
Let its water boots and canvas shoes brand FAST become one of the best-selling brands in Hong Kong;
tourist brand
Let its kitchen shoe brand TOURIST become one of the best-selling brands in Hong Kong;
Winner brand
Let its elderly shoe brand WINNER become one of the best-selling brands in Hong Kong;
Reasonable price
Allow more buyers to enjoy high-quality, fashionable and comfortable shoes at reasonable prices;
recognition
Being recognized by peers and supported by customers becomes our driving force and allows us to continue to do better.
our vision
Give back to society:
Well Fong has been actively supporting the activities and development of Hong Kong's major, secondary and primary schools, Hong Kong drama troupes and social industry labor groups for many years, and hopes to do its part for Hong Kong.